Originally posted on VentureBeat:
There’s an elephant in the room. There’s a massive one, stinking up the living room of the mobile industry. And no one seems to be talking about it.
Well, VentureBeat is. The elephant is the focus of the Mobile Summit, which is is back for a third year. It’s shaping up to be our most significant Summit yet.
So what’s this elephant of which I speak?
However, a lot of other players are getting killed. Publishers, developers, advertisers and a lot of other folks, are suffering because they can’t deliver their messages, or make money, as effectively as they used to. Traditional advertising isn’t working on mobile. Brands refuse to advertise, because ads are too small to grab a reader’s…
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