Originally posted on VentureBeat:

Executives networking at VentureBeat's Mobile Summit 2012 at Cavallo Point in Sausalito, Calif.

There’s an elephant in the room. There’s a massive one, stinking up the living room of the mobile industry. And no one seems to be talking about it.

Well, VentureBeat is. The elephant is the focus of the Mobile Summit, which is is back for a third year. It’s shaping up to be our most significant Summit yet.

So what’s this elephant of which I speak?

elephant in roomIt’s easy to miss. Superficially, everything looks fine. The adoption of mobile smartphones and tablets is explosive right now, and folks like Apple, Samsung and Google are making billions.

However, a lot of other players are getting killed. Publishers, developers, advertisers and a lot of other folks, are suffering because they can’t deliver their messages, or make money, as effectively as they used to. Traditional advertising isn’t working on mobile. Brands refuse to advertise, because ads are too small to grab a reader’s…

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By insiderhedge Posted in Reviews

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